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Writer's pictureBeats Lyrics Leaders

Beats Lyrics Leaders programs




We Always Get the Question: "But J. Ross, What Do You Do?"


I’m living my dream job every day—strategically shaping what culture looks like. I work to balance the beauty and challenges of the world, all while ensuring that people feel a sense of belonging, creativity, and well-being. My mission is to encourage creativity and positivity in everything we do.


How amazing is it that we get to work alongside our friends, providing education and building out the workforce pipeline? We’re teaching artistry at its core—training teaching artists to step into classrooms and empower students with agency, creativity, coping skills, and an engaging education.


Our ultimate goal? To connect everyone to the arts and integrate them so deeply into every aspect of life that you can't defund the arts—they’re woven into the fabric of everything we do.


At Beats Lyrics Leaders, we make this happen through a variety of impactful programs, all designed to inspire creativity, leadership, and innovation in young people:


  • School Assemblies: We bring the energy of Hip Hop into schools, engaging students through performances and interactive sessions that blend music, culture, and life skills.


  • A Day of Hip Hop: An immersive experience where students dive deep into the history and artistry of Hip Hop, learning everything from beat-making to lyricism while connecting the art form to themes of self-expression, leadership, and community.


  • Youth Leadership Conferences: These conferences inspire the next generation of leaders through creativity, critical thinking, and personal growth. We teach them how to harness their artistic talents to lead with confidence and purpose.


  • Entrepreneurship Camps: Focused on blending creativity with business skills, our camps offer young people a chance to learn the fundamentals of entrepreneurship, preparing them to navigate the modern creative economy and become innovators in their own right.


  • Arts-Integrated Workshops: We integrate the arts into every subject, showing students how creativity enhances their learning experience, fosters problem-solving, and improves emotional intelligence.


  • Professional Development for Educators: We don’t stop with students. We train educators and teaching artists to effectively use arts integration and culturally responsive teaching in their classrooms, ensuring the arts are not just an add-on, but a core part of the educational experience.


At Beats Lyrics Leaders, we're building more than just artists; we're building leaders, entrepreneurs, and change-makers who see creativity as their superpower.



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